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Performance 6 min read

Optimising website performance: Possible steps

Your website’s speed is not just a luxury, but a necessity. A fast website not only improves the user experience, but also has a positive impact on your search engine rankings. At SpeedIT Solutions, we understand the importance of optimised website performance and offer a range of solutions specifically designed to speed up your website.

Managed Cloud Servers

For those seeking an even more specialised solution, our Managed Cloud Servers provide the ideal platform for running applications such as REDIS or its forks, such as Redict/Valkey. These technologies offer advanced caching capabilities that can help to further reduce your website’s loading times by storing frequently requested data in RAM. This leads to a drastic reduction in the time taken to access this data and improves the scalability of your web application.

Advanced caching technologies: REDIS, Redict & Valkey

Editor’s note: This text is still based on REDIS -> Due to changes in REDIS’s licensing, this text generally applies to its forks such as Redict & Valkey as well

In the world of web development, REDIS is a powerful tool that goes far beyond the capabilities of traditional caching methods. As an in-memory data structure store, REDIS offers fast data storage and retrieval, which is crucial for dynamic web applications. In e-commerce platforms such as Shopware, REDIS is particularly useful when it comes to session handling.

Session handling with REDIS in Shopware

E-commerce platforms must manage a large number of user sessions simultaneously, which can place a significant load on the database. By storing session data in REDIS rather than in the application’s main database, the load on the database is significantly reduced. This results in faster response times for the end user, as the data can be retrieved directly from REDIS’s fast, in-memory storage.

Advantages of using REDIS:

Reduced latency: By storing session data in RAM rather than on hard drives, REDIS significantly reduces the time taken to retrieve this data.

  • Scalability: REDIS enables web applications to scale with the increasing number of requests without compromising performance.
  • Database offloading: By moving session data and other frequently queried information to REDIS, the load on the main database is reduced, which improves overall performance.

Integrating REDIS, Redict or Valkey into your hosting solution

Our Managed Cloud Servers provide the ideal environment for deploying REDIS and similar technologies. With our support, you can benefit from the improved performance and scalability that REDIS offers, without having to worry about the complexities of setup and management. Whether you’re running a large e-commerce portal or developing a data-intensive application, our team can help you create a bespoke solution that meets your requirements.

Software-based optimisations: the key to a faster website

Whilst high-performance hardware and advanced technologies such as REDIS are crucial for boosting your website’s performance, software-based optimisations also play a vital role. An effective way to improve your website’s loading speed, particularly if you’re using a content management system (CMS) such as WordPress, is to use caching plugins.

Caching plugins: Speed up at the touch of a button

To illustrate where caching can work wonders, let’s take WordPress as our example - though this applies to many other software solutions, as caching always works in a similar way.

WordPress is one of the most popular CMSs worldwide, but without the right optimisations, its flexibility and simplicity can come at the expense of speed. This is where caching plugins come into play. These plugins store a static version of your pages and posts in the cache, so that the content can be loaded quickly on subsequent visits without the need to query the database again.

Advantages of caching plugins:

  • Improved loading times: By storing static versions of your pages in the cache, content can be delivered to visitors almost instantly.
  • Reduced server load: Caching reduces the number of requests to your server, which improves your website’s performance and availability, particularly during periods of high visitor traffic.
  • Better SEO ranking: Faster loading times have a positive impact on SEO rankings, as search engines favour fast websites.

Examples of effective caching plugins:

  • WP Rocket: Boost the speed of your WordPress website with this powerful caching plugin. WP Rocket simplifies the minimisation of CSS, JavaScript and HTML, supports lazy loading of media and offers a host of other optimisations to noticeably improve your website’s performance.
  • W3 Total Cache: One of the most comprehensive caching plugins, offering not only page caching but also minification, database caching and much more.
  • WP Super Cache: Another popular plugin that stands out for its simple configuration and effective performance boost.
  • LiteSpeed Cache: For websites running on LiteSpeed servers, this plugin offers advanced caching features that are specifically optimised for this server environment.

These are just examples for WordPress to illustrate some of the most common solutions. Depending on the software, the choice of suitable plugins - or in-house solutions, of course - varies.

High-Performance Hardware

A key element in optimising website performance is the use of high-performance hardware. Our hosting servers and cloud servers utilise NVMe technology for storage operations, which is significantly faster than conventional SSDs. NVMe drives reduce latency and increase data transfer rates, which is particularly crucial for resource-intensive applications such as database queries.

We also rely on high-performance processors, which ensure that scripts and database queries are processed as efficiently and quickly as possible. This combination of state-of-the-art technology ensures that your website loads in a flash.

Content Delivery Network (CDN)

Another factor that plays a crucial role in website performance is the use of a Content Delivery Network (CDN). Our CDN service distributes your content across a global network of servers, meaning your website’s content is delivered from a location that is geographically closer to your visitor. This minimises the time taken to load the page and significantly improves the overall user experience. A CDN is particularly effective for websites with an international audience and can help reduce server load by efficiently caching static content.

Summary

Optimising website performance is a complex interplay of various technologies and approaches. At SpeedIT Solutions, we not only provide the hardware and infrastructure to get your website up to speed, but also the expertise and support to ensure that your website is optimised and operated securely. From choosing the right storage medium and processor, through to implementing a CDN and utilising advanced caching solutions - we’re here to support you every step of the way.

Your website’s speed is too important to leave to chance. Contact us today to find out how we can help you optimise your digital presence and take your website’s performance to a whole new level.

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Personal support

Of course, our support team is also happy to assist you personally. If you cannot find what you are looking for in our knowledge base or require personalised support, please do not hesitate to contact us. We’re here to help you and to ensure that your experience with our products and services is as smooth and enjoyable as possible.